About Realty Executives Mid-America Region

The Realty Executives Mid-America Region comprises the states of Colorado, Kansas, Missouri, and Nebraska. Founded in 1988 by Steve and Nancy Summers, co-regional directors, the Realty Executives Mid-America Region today has 35 leading office locations representing the most productive real estate agents in the industry.

Realty Executives International

Realty Executives International is one of the most closely followed real estate brands in the world. In 1965, the company first drew attention as the originator of the 100 percent commission concept. Since its dramatic beginning in Phoenix, Arizona, more than 45 years ago, the company has become one of the fastest growing franchises in any industry. Publications like Entrepreneur, Success and Inc. Magazine have ranked Realty Executives International as a leader based on such criteria as franchise growth, management stability and financial soundness. Realty Executives only began its aggressive franchise expansion in 1987. In 1988, there were 31 franchises and just 624 agents. Today Realty Executives has more than 500 offices, over 8,000 Executives (agents) in 32 countries around the world and growing. Realty Executives offices can be found in Australia, Canada, Costa Rica, France, Greece, Indonesia, Israel, Mexico, South Africa and the United States. Our broker/owners are adding professional, top-producing Executives every day, continuing our aggressive growth. For the home buying and home selling public, the news is even better. Because Realty Executives attracts professional and experienced real estate marketers to the company, the ultimate winner is the consumer who chooses the services of an Executive.

History

In 1965, Dale Rector opened the nation's first 100 percent commission office, Realty Executives. The concept, revolutionary at the time and now widely copied, was quite simple: Sales associates receive 100 percent of their commissions. Associates would share equally in office expenses. Offices would be coordinated by a full-time broker, whose salary was paid by the associates. The concept caught on. By 1972, the pilot operation in Phoenix, Arizona was producing the highest volume of all competitive independent real estate firms. By the '80s, with greater expansion, volume totaled more than the competitive national franchise firms in the area.

Each year, sales volume and the number of associates have grown - proof of the concept's wide acceptance and success. Realty Executives rapid growth is no surprise. Give professional sales associates an environment where they can concentrate on what they love to do - sell, and they will get results.

Through Dale Rector's vision and dedication to his new concept, the real estate industry has experienced a major change, an alternative to traditional operations that have hindered the real estate profession for many years. Realty Executives has revolutionized the real estate industry by focusing on the needs of the real estate Executives. In 2012, Realty Executives continues to adapt its systems and tools to meet the needs of agents and brokers.

The E-Myth Real Estate Brokerage

Why Most Real Estate Brokerage Firms Don’t Work and What to Do About It
By Michael E. Gerber and Richard A. Rector

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The Realty Executives Value Proposition

Our Brand Promise
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Our Brand Pillars
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Our Brand is rooted in four key beliefs -- and the people who are a part of this company embody these beliefs. Each of these beliefs drives our content and brand philosophy on a daily basis. Together we're able to integrate this culture throughout the entire company and for each consumer we reach.

Innovative, Entrepreneurial Spirit Realty Executives International is symbolized by an innovative, entrepreneurial spirit. As the originators of the 100% commission concept, we have a proven legacy of entrepreneurialism and industry innovation.

Trusted and Effective Advocate In addition, we have been proven as trusted and effective advocates for customers and Executives alike. We have a non-negotiable value system -- we do the right thing even when no one is looking. The result is a uniquely personalized experience.

Uniquely Personalized Experience As a brand, and as individuals, we exhibit genuine warmth, caring and individual focus at every point of engagement. And -- since our Executives have entrepreneurial freedom -- they can personalize every transaction and opportunity to provide the best service and result possible. This experience extends to all of our stakeholders: our clients, our Executives and our Franchisees.

Connected, Caring Family The underlying desire to offer exceptional service is born out of a deep-rooted commitment to service. Therefore, at Realty Executives International, we are a caring family -- connected to each other through a mutual commitment to Excellence. We're a family business, and real estate is a means to serve others -- as well as ourselves and our own families.

The Realty Executives Brand

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The Realty Executives brand is our company's most valuable asset. It has taken years of hard work and careful planning to create a culture that meets the highest standards time after time. Realty Executives carries a brand reputation which resonates with customers to build trust and increase the effectiveness of our Executives. The Realty Executives name represents a unique standard for our customers and inspires an unrivaled level of confidence. An "Executive" is perceived to be more than just an "Agent" by both our customers and the industry-at-large. Our Executives are perceived as:

  • Experienced
  • Knowledgeable
  • Professionals with Integrity
  • Able to Sell Homes Faster for More Money
  • Highly Trained
  • Community and Industry Leaders
  • And Most Importantly More Trustworthy

We believe there is no greater sales tool than a brand that stands for integrity, character, trust and experience. Our Executives benefit from this reputation of excellence.

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